My Life Defining Moment:

For over 20 plus years, I was blessed  to have held a career in a field I
was truly passionate about -- My work in the entertainment field kept
me focused, enthusiastic and happily  employed throughout those years

On July 2, 2004, however, after only three months of being promoted
to General Manager at a very successful audio studio, I found myself
profoundly unsatisfied and deeply unhappy with my new position.  I
was in disbelief with my state of affairs and found it difficult to accept
--  How could it be that here I finally had the position I had worked so
hard for and making more money than ever before, Yet I was truly  
unhappy. I felt like I climbed to the top Mount Everest only to find
that there was no view.   I knew there had to be more out there for
me and so I resigned.

Feeling re-charged and confident in my decision,  I set out on a  path
of  re-discovery.  During my journey, I realized that I had been
extremely blessed to do all the things I wanted to do in my career and
now it was time for me to honor my soul. I felt as though a higher
power whispered in my ear, “Hey Rachel, this is your soul.  I’m
desperately trying to get back in touch with you.”  

Being that I was now unemployed and living in close proximity to the
beach; I took time for self reflection during my three hour daily walks
along the boardwalk.  During this time I took note of how much the
world seemed to change  while I was diligently at work all those
years.  I especially took note at the countless means-spirited self-
degrading T-shirts women did not seem to mind wearing

On what I now refer to as “Magical - Tuesday October 26th” 2004, I
set out as usual on my daily  walk.  On this day, I took note of a
particular t-shirt that completely sent me over the edge.  It read, “Don’
t Hate Me Because I Stole Your Husband.”    I outraged and insulted.  
My inner voice shouted "That's it! Something needs to be done about
this.  This is your new mission.  Retaliate with positive loving and
empowering t-shirts."

I then  began my own company: "Goal Diggers," A t-shirt design
company with positive, empowering messages.

I came up with that name Goal Diggers as an alternative to the
negative term “Gold Digger.”  It has always been my nature to find the
positive in every negative.  Goal Diggers is an acknowledgement to all
women in the world who have worked, earned, sacrificed, and
dedicated themselves to living life on their own terms.  

Goal Diggers is more than just a T-Shirt company.  
We are a philosophy of substance, charity, and support life affirming
messages that happen to be fashionably communicated on stylish T-
Shirts.  We donate a portion of our proceeds to our designated charity
organization “Women Helping Women” (www.whw.org) of Costa
Mesa California.  Our company tag line is:
“When you’re ready to dig your heels into life,

What S.H.O.E.S. will you be wearing.”
Sisters * Helping * Others * Embrace * Success

To date, the Goal Diggers line is available in 26 stores in 6 states.  I’ve
also been invited many times to speak in a public setting about my
unfolding journey.
                                  -- Rachel Pusateri
Rachel Pusateri -- Los Angeles, CA

Hers is  story that celebrates and defines
what it is to yield to that inner voice and
follow your higher purpose.
_______________________________________________________
Rachel Pusateri
President and CEO of Goal Diggers
(310) 399-9176 Office
(818) 207-5382  Cell
Showrooms: Dana Point Ca.
Santa Monica, Ca
www.GoalDiggingDivas.com
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